/suede-analytics · Marketing & growth

Your tracking plan says one thing. The tags fire another.

The plan says which events exist; the browser says which ones fire, how many times, and with what parameters. The skill writes the tracking plan, instruments events and conversions, enforces UTM discipline, then audits the live tags against the plan so the dashboard counts real behavior. Attribution models and experiment significance belong to suede-attribution and suede-ab-testing.

View skill folder Install options

When to reach for it

The user is setting up or fixing analytics, conversion tracking, or attribution, or cannot tell whether a change moved anything.

What's inside

Initial Assessment
Core Principles
Tracking Plan Framework
Event Naming Conventions
Essential Events
Event Properties
GA4 Implementation
Google Tag Manager
UTM Parameter Strategy
Debugging and Validation
Privacy and Compliance
Output Format
Overview
Events
Custom Dimensions
Conversions
Task-Specific Questions
Tool Integrations
Related Skills

Example prompt

codex / claude code

Use $suede-analytics on [target]. The user is setting up or fixing analytics, conversion tracking, or attribution, or cannot tell whether a change moved anything. Work through tracking plans, event and conversion instrumentation, UTM discipline, attribution, and auditing what is actually firing, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.

Reference material

Loaded on demand, not up front:

Credit

This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.

Install this skill

It ships inside the Suede Creator Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.

terminal · install the pack

Claude Code

$ /plugin marketplace add JasonColapietro/suede-creator-skills
$ /plugin install suede-skills@suede

Codex

$ codex plugin add suede-skills@suede-codex

Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.