Kill or scale, decided against a break-even ceiling.
Every ad gets a kill-or-scale call against a break-even ceiling you compute before you pull any lever. The skill structures the campaign, sets the audiences and the bids, paces the budget, and keeps the negative keywords current, then uses that evidence to make the call. Creative variants come from suede-ad-creative, and the measurement from suede-analytics.
View skill folder Install options
When to reach for it
The user is planning, running, or fixing paid campaigns on Google, Meta, LinkedIn, or X, or weighing whether to run ads at all.
What's inside
- Before Starting
- Reference Routing
- Platform Selection Guide
- Campaign Structure Best Practices
- Ad Copy Frameworks
- Audience Understanding & Targeting
- Modern Meta playbook (Andromeda era, 2026+)
- Creative Best Practices
- Campaign Optimization
- Retargeting Strategies
- Landing Page Alignment (the headline-mirror trick)
- Reporting & Analysis
- Platform Setup
- Google RSA Output Spec (mandatory when generating RSAs)
- Common Mistakes to Avoid
- Task-Specific Questions
- Tool Integrations
- Related Skills
Example prompt
Use $suede-ads on [target]. The user is planning, running, or fixing paid campaigns on Google, Meta, LinkedIn, or X, or weighing whether to run ads at all. Work through campaign structure, audience targeting, bidding, budget pacing, negative keywords, and knowing when to kill an ad, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Reference material
Loaded on demand, not up front:
Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.
Install this skill
It ships inside the Suede Creator Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.
$ /plugin marketplace add JasonColapietro/suede-creator-skills $ /plugin install suede-skills@suede
$ codex plugin add suede-skills@suede-codex
Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.