/suede-ads · Marketing & growth
Run paid acquisition that pays back.
Run paid acquisition that pays back: campaign structure, audience targeting, bidding, budget pacing, negative keywords, and knowing when to kill an ad.
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When to reach for it
The user is planning, running, or fixing paid campaigns on Google, Meta, LinkedIn, or X, or weighing whether to run ads at all.
What's inside
- Before Starting
- Reference Routing
- Platform Selection Guide
- Campaign Structure Best Practices
- Ad Copy Frameworks
- Audience Understanding & Targeting
- Modern Meta playbook (Andromeda era — 2026+)
- Creative Best Practices
- Campaign Optimization
- Retargeting Strategies
- Landing Page Alignment (the headline-mirror trick)
- Reporting & Analysis
- Platform Setup
- Google RSA Output Spec (mandatory when generating RSAs)
- Common Mistakes to Avoid
- Task-Specific Questions
- Tool Integrations
- Related Skills
Example prompt
Use $suede-ads on [target]. The user is planning, running, or fixing paid campaigns on Google, Meta, LinkedIn, or X, or weighing whether to run ads at all. Work through campaign structure, audience targeting, bidding, budget pacing, negative keywords, and knowing when to kill an ad, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Reference material
Loaded on demand, not up front:
Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.