attribution agent skill by coreyhaines31

At a glance

Before you install

Read from the skill's files at the directory's October 19, 2026 snapshot: what ships with it, what its code reads, and the terms it is published under.

• Bundled scripts: none.
• License: MIT, an open-source or open-content license.

Install attribution

The skills CLI works with Claude Code, Codex, Cursor and other agents; the other routes copy the folder by hand.

npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/attribution

tmp="$(mktemp -d)"
git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git "$tmp/repo"
mkdir -p .claude/skills
cp -R "$tmp/repo/"skills/attribution .claude/skills/
rm -rf "$tmp"

python3 ~/.codex/skills/.system/skill-installer/scripts/install-skill-from-github.py \
    --repo coreyhaines31/marketingskills \
    --path skills/attribution

coreyhaines31/marketingskills is third-party code. Read SKILL.md and any bundled scripts before you install it.

How the author describes it

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

From the description field of SKILL.md. Agents read this line to decide when to load the skill.

Sections in SKILL.md

• Boundaries — what this skill does NOT own
• Pillar A — Interpretation
• 1. What attribution can and can't tell you
• 2. Attribution models
• 3. The three measurement paradigms
• 4. Self-reported attribution
• 5. Reconciling conflicting sources
• 6. The blind spots
• 7. Business-type fork
• Pillar B — Own your attribution (first-party)
• The identity graph
• Closing the identify() gap
• Stitching conversions on a third-party domain
• Guardrails (do not skip)
• Reporting and the last mile
• Output format

Files in the skill folder

• SKILL.md
• evals/evals.json
• references/attribution-models.md
• references/by-business-type.md
• references/first-party-tracking.md
• references/measurement-paradigms.md

Suede Skill Check: 83/100 · B

attribution passes the required frontmatter check and all seven graded checks, which cover the SKILL.md format, a declared license and a commit in the last year. Those checks earn 56 of the score’s points; the rest come from description quality, instruction depth, bundled files, maintenance and curated-list citations. How the score works.

Where this skill is cited

coreyhaines31/marketingskills appears in 4 curated lists: BehiSecc/awesome-claude-skills, VoltAgent/awesome-agent-skills, heilcheng/awesome-agent-skills, karanb192/awesome-claude-skills.

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