Suede AI Product Marketing Skills Runs first, or every other marketing skill guesses.
This is the record the rest of the marketing lane reads from: what the product is, who it is for, the ICP, the positioning line, the objections, the customer's own language, the proof, and the goals. Fix it here once and the campaign, email, ads, and content skills consume it instead of inventing it per run. Writing the campaign is suede-campaign-in-a-box; new interviews are suede-customer-research.
View skill folder Install options
When to reach for it
The user is starting marketing work and no shared product, audience, or positioning context exists yet.
What's inside
- Workflow
- Sections to Capture
- Step 3: Create the Document
- Product Overview
- Target Audience
- Personas
- Problems & Pain Points
- Competitive Landscape
- Differentiation
- Objections
- Switching Dynamics
- Customer Language
- Brand Voice
- Proof Points
- Goals
- Step 4: Confirm and Save
- Tips
Example prompt
Use $suede-product-marketing on [target]. The user is starting marketing work and no shared product, audience, or positioning context exists yet. Work through what it is, who it is for, the positioning, and the proof, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.License
This Suede AI skill includes MIT-licensed source material. The copyright and license notice is in NOTICE.md.
Related skills
- Suede AI Campaign in a Box Skills: Music release campaign from a song, release or show: a rollout calendar to release week, hooks, fan actions, site and email copy, press angles, outreach.
- Suede AI Customer Research Skills: Customer research that ranks themes by frequency times intensity from your interviews, transcripts and tickets, or from mined reviews, with a quote bank.
- Suede AI Marketing Council Skills: Marketing strategy council where labeled simulated advisors debate one bounded question, then show where lenses split and recommend from the arguments.
- Suede AI Competitor Profiling Skills: Competitor profiling from public sources, current URLs only, with every capture filed so any line can be re-checked. Covers positioning and pricing.
- Suede AI Marketing Planning Skills: Marketing plan sized to your budget, headcount, evidence and stage: a ninety-day plan, a twelve-month roadmap or a go-to-market operating document.
Install this skill
It ships inside the Suede AI Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.
$ /plugin marketplace add JasonColapietro/suede-creator-skills $ /plugin install suede-skills@suede
$ codex plugin add suede-skills@suede-codex
Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.