/suede-product-marketing · Marketing & growth
Establish the product context every other marketing lane reads from.
Establish the product context every other marketing lane reads from: what it is, who it is for, the positioning, and the proof.
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When to reach for it
The user is starting marketing work and no shared product, audience, or positioning context exists yet.
What's inside
- Workflow
- Sections to Capture
- Step 3: Create the Document
- Product Overview
- Target Audience
- Personas
- Problems & Pain Points
- Competitive Landscape
- Differentiation
- Objections
- Switching Dynamics
- Customer Language
- Brand Voice
- Proof Points
- Goals
- Step 4: Confirm and Save
- Tips
Example prompt
Use $suede-product-marketing on [target]. The user is starting marketing work and no shared product, audience, or positioning context exists yet. Work through what it is, who it is for, the positioning, and the proof, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.