/suede-marketing-plan · Marketing & growth
Produce a full marketing plan structured by acquisition, activation, retention, referral, and revenue, sized to the current budget, team, and stage.
Produce a full marketing plan structured by acquisition, activation, retention, referral, and revenue, sized to the current budget, team, and stage.
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When to reach for it
The user needs a comprehensive marketing or go-to-market plan for a company, client, or their own product.
What's inside
- When to use
- How this skill is invoked
- The three phases
- The 13-section plan structure
- The AARRR framing
- The current-state rubric
- Cross-references — skills this plan integrates with
- The marketing operations stack
- Funding-stage capability unlocks
- Setting the budget scientifically
- Growth patterns — the real shape of SaaS growth
- Team and agency model
- What every plan must customize
- Common client-type variations
- Quality bar
- Output format
- File layout per plan
- Related skills
- Task-specific questions (used during INIT)
- How exhaustive should the plan be?
- A note on tone
Example prompt
Use $suede-marketing-plan on [target]. The user needs a comprehensive marketing or go-to-market plan for a company, client, or their own product. Work through Produce a full marketing plan structured by acquisition, activation, retention, referral, and revenue, sized to the current budget, team, and stage, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Reference material
Loaded on demand, not up front:
Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.