/suede-paywalls · Marketing & growth

Design in-app upgrade moments that convert without resentment.

Design in-app upgrade moments that convert without resentment: paywall screens, feature gates, trial-expiry states, and free-to-paid prompts.

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When to reach for it

The user wants to build or improve an in-product upgrade screen, feature gate, or trial-expiration prompt.

What's inside

Initial Assessment
Core Principles
Paywall Trigger Points
Paywall Screen Components
Specific Paywall Types
Timing and Frequency
Upgrade Flow Optimization
A/B Testing
Anti-Patterns to Avoid
Task-Specific Questions
Related Skills

Example prompt

codex / claude code

Use $suede-paywalls on [target]. The user wants to build or improve an in-product upgrade screen, feature gate, or trial-expiration prompt. Work through paywall screens, feature gates, trial-expiry states, and free-to-paid prompts, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.

Reference material

Loaded on demand, not up front:

experiments.md

Credit

This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.