/suede-site-alchemy · Conversion architecture

Find where the funnel bleeds.

It ranks every fix by evidence strength, affected traffic, and effort, and where the impact is not known yet it names the measurement that will settle it instead of inventing a lift. Friction gets inventoried three ways, cognitive, physical, and trust, each item with its evidence, affected population, and severity, across the hero, the proof, the CTA, the pricing, and the mobile path. The copy itself is suede-copy; the SEO score is suede-seo-audit.

View skill folder Install options

"find the friction in this funnel" /suede-site-alchemy Ask in plain words. The router reads the request and loads this lane; MCP agents find it with list_suede_skills.
$ /suede-site-alchemy audit the funnel friction map: 3 leaks between hero and checkout CTA below the fold on mobile · fixed QUICK WINS RANKED · MATH ATTACHED

Copy just this skill

Claude Code project-level copy

git clone https://github.com/JasonColapietro/suede-creator-skills.git /tmp/suede-creator-skills
mkdir -p .claude/skills
cp -R /tmp/suede-creator-skills/skills/suede-site-alchemy .claude/skills/

Codex installer

python3 ~/.codex/skills/.system/skill-installer/scripts/install-skill-from-github.py \
  --repo JasonColapietro/suede-creator-skills \
  --path skills/suede-site-alchemy

What it covers

  • Funnel analysis that names TOFU, MOFU, or BOFU before optimizing the page.
  • Friction audits across cognitive load, physical effort, trust gaps, and mobile CRO rules.
  • Conversion math using visitors, CTR, conversion rate, and order value before ranking hypotheses.
  • Page contracts for buyer action, offer spine, proof stack, CTA ladder, route targets, and claim limits.
  • Slash-tool passes for vibe scan, hero voltage, offer spine, proof stack, CTA magnet, mobile polish, and ship polish.
  • Ship checks for local preview, desktop and mobile QA, text fit, CTA and link sweep, diff check, and live verification when public.

When to use it

  • Make a page convert better, fix a landing page or campaign page that is not converting, or sharpen a hero and CTA.
  • Run a CRO or friction pass on campaign landing pages, launch pages, link-in-bio pages, creator profiles, or product microsites.
  • Build a conversion-focused microsite or upgrade a static site with SEO, AEO, or AI EO page work.
  • Handle Suede Sites positioning, cross-sells, CTAs, and module menus when the current source supports the route.
  • Not for: an A-F promotion-readiness grade (use suede-visibility-grader).
  • Not for: a nine-lane SEO/schema audit (use suede-seo-audit).
  • Not for: standalone copywriting (use suede-copy).

Best prompt

Use $suede-site-alchemy to audit this campaign landing page, name the funnel stage, score cognitive, physical, and trust friction, run conversion math from our traffic and order value, sharpen the hero and CTA ladder, and return ranked quick wins plus desktop and mobile QA checks.

Related skills

Pair it with Suede SEO Audit for the nine-lane SEO/schema pass, Suede Visibility Grader for an A-F promotion-readiness grade, and Suede Copy for standalone copywriting.

Install this skill

It ships inside the Suede Creator Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.

terminal · install the pack
Claude Code 
$ /plugin marketplace add JasonColapietro/suede-creator-skills
$ /plugin install suede-skills@suede
Codex 
$ codex plugin add suede-skills@suede-codex

Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.

Proof is part of the release.

First install takes two commands. After the marketplace is added, install is one. Every skill is plain Markdown.

$ /plugin marketplace add JasonColapietro/suede-creator-skills → /plugin install suede-skills@suede All install paths