Most magnets gate whatever was quickest to package. Gate by buyer stage.
Format and buyer stage first, then the decision most magnets get wrong: what to gate and what to leave open. An ebook, a checklist, a template, a content upgrade, the depth that makes it worth the address, the delivery, and the sequence that follows the download, checked against the bundled benchmarks. Interactive tools are suede-free-tools.
View skill folder Install options
When to reach for it
The user is planning gated content, a content upgrade, a template, or any downloadable in exchange for contact details.
What's inside
- Before Planning
- Lead Magnet Principles
- Lead Magnet Types
- Matching Lead Magnets to Buyer Stage
- Gating Strategy
- Landing Page & Delivery
- Promotion & Distribution
- Measuring Success
- Output Format
- Task-Specific Questions
- Related Skills
Example prompt
Use $suede-lead-magnets on [target]. The user is planning gated content, a content upgrade, a template, or any downloadable in exchange for contact details. Work through format selection, depth, gating rules, delivery, and the sequence that follows the download, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Reference material
Loaded on demand, not up front:
Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.
Install this skill
It ships inside the Suede Creator Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.
$ /plugin marketplace add JasonColapietro/suede-creator-skills $ /plugin install suede-skills@suede
$ codex plugin add suede-skills@suede-codex
Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.