/suede-copy · Conversion copy

Headlines that survive the competitor-swap test.

One surface, one pass, and the copy leaves with a score. Evidence review stays separate from Suede Slop Stop cleanup, which preserves factual wording, deliberate voice, and the supplied house style. Landing sections, email, microcopy, buttons, headlines, CTAs, and variants. The full stack with SEO and a voice retune is johnny-suede-write.

View skill folder Install options

"rewrite this hero so it converts" /suede-copy Ask in plain words. The router reads the request and loads this lane; MCP agents find it with list_suede_skills.
$ /suede-copy tighten this hero 12 headline formulas · 3 variants drafted word-substitution gate: 29 swaps applied COPY SCORE: 61/70 · A/B READY

Install the writer and shared cleanup skill

Suede Slop Stop supplies the shared cleanup method. Install both folders; full-pack installs already include them.

Claude Code project-level copy:

git clone https://github.com/JasonColapietro/suede-creator-skills.git /tmp/suede-creator-skills
mkdir -p .claude/skills
cp -R /tmp/suede-creator-skills/skills/suede-copy /tmp/suede-creator-skills/skills/suede-deslop .claude/skills/

Codex installer:

python3 ~/.codex/skills/.system/skill-installer/scripts/install-skill-from-github.py \
    --repo JasonColapietro/suede-creator-skills \
    --path skills/suede-copy skills/suede-deslop

What it covers

  • Standalone conversion email, landing page copy, CTAs, microcopy, and button labels.
  • Company brief inputs for product, audience, voice, terms, proof, allowed claims, forbidden claims, and primary CTA.
  • Twelve headline formulas and five persuasion frameworks matched to surface and reader temperature.
  • A/B variants for headlines, CTAs, email subjects, and ad copy.
  • Email, LinkedIn, X/Twitter, and Instagram structures with platform-specific rules.
  • Shared Suede Slop Stop cleanup, audience-specific readability checks, and a separate 70-point copy score.

When to use it

  • Use it for standalone conversion email, landing page copy, CTAs, microcopy, or button labels.
  • Use it when page copy, GitHub docs, email, or social posts need specific, proof-backed language.
  • Use it when a hero headline, primary CTA, email subject, or ad needs labeled variants.
  • Use it when draft copy needs anti-slop review and scoring before handoff.
  • Not for: full writing stack with SEO and AI Engine Optimization (use Johnny Suede Write).
  • Not for: multi-email campaign arcs or campaign performance reporting (use private Suede Labs companion suede-growth, not in this pack).
  • Not for: post-production AI-pattern removal from already-written copy (use Suede Slop Stop).

Best prompt

Use $suede-copy to rewrite this landing-page hero and CTA for a practitioner audience. Use PAS, generate three headline variants, generate two CTA variants, keep every claim tied to the proof below, run the anti-slop gate, and score the final copy before handoff.

Company:
Product or offer:
Audience:
Proof:
Allowed claims:
Forbidden claims:
Primary CTA:

Related skills

Use Johnny Suede Write when copy needs the full writing stack with SEO and AI Engine Optimization, Suede SEO Audit for deep standalone SEO audits, and Suede Visibility Grader before a public launch surface goes live.

Install this skill

It ships inside the Suede Creator Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.

terminal · install the pack
Claude Code
$ /plugin marketplace add JasonColapietro/suede-creator-skills
$ /plugin install suede-skills@suede
Codex
$ codex plugin add suede-skills@suede-codex

Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.

Proof is part of the release.

First install takes two commands. After the marketplace is added, install is one. Every skill is plain Markdown.

$ /plugin marketplace add JasonColapietro/suede-creator-skills → /plugin install suede-skills@suede All install paths