/suede-referrals · Marketing & growth
Turn customers into a channel.
Turn customers into a channel: referral mechanics, incentive design that does not attract fraud, affiliate structure, and viral loop math.
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When to reach for it
The user wants existing users or partners bringing in new customers, or is designing a referral or affiliate program.
What's inside
- Before Starting
- Referral vs. Affiliate
- Referral Program Design
- Program Optimization
- Measuring Success
- Launch Checklist
- Email Sequences
- Affiliate Programs
- Task-Specific Questions
- Tool Integrations
- Related Skills
Example prompt
Use $suede-referrals on [target]. The user wants existing users or partners bringing in new customers, or is designing a referral or affiliate program. Work through referral mechanics, incentive design that does not attract fraud, affiliate structure, and viral loop math, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Reference material
Loaded on demand, not up front:
Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.