Behavioral science with the dark patterns refused by name.
Anchoring, framing, social proof, loss aversion, choice architecture, and friction, each applied as a named model with the evidence behind it and a hypothesis you can test. Manufactured scarcity, fake countdowns, and invented social proof are refused outright rather than dressed up. Putting it on the page is suede-site-alchemy; pricing is suede-pricing.
View skill folder Install options
When to reach for it
The user wants persuasion principles, cognitive biases, or behavioural science applied to a marketing decision.
What's inside
- How to Use This Skill
- Foundational Thinking Models
- Understanding Buyers & Human Psychology
- Influencing Behavior & Persuasion
- Pricing Psychology
- Design & Delivery Models
- Growth & Scaling Models
- Quick Reference
- Task-Specific Questions
- Related Skills
Example prompt
Use $suede-marketing-psychology on [target]. The user wants persuasion principles, cognitive biases, or behavioural science applied to a marketing decision. Work through anchoring, social proof, loss aversion, framing, and the mental models behind why people actually buy, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next.Credit
This Suede skill includes licensed source material. Attribution and licence terms remain in NOTICE.md.
Install this skill
It ships inside the Suede Creator Skills pack, so one install brings the whole pack and this skill with it. Claude Code takes two commands the first time and one after that; Codex installs the same pack natively.
$ /plugin marketplace add JasonColapietro/suede-creator-skills $ /plugin install suede-skills@suede
$ codex plugin add suede-skills@suede-codex
Cursor, Copilot, and Windsurf install through the skills CLI. Every path is on the install page, and every folder is readable first on GitHub.